The Career Expert
Earning the nickname “The Closer” for closing deals big and small, Crista Freeman shares her business savvy.
Crista Freeman is CEO and Co-Founder of Phin & Phebes Ice Cream, a Brooklyn-based company that makes ice cream out of real ingredients you can pronounce in a variety of bold and innovative flavors. Since launching Phin & Phebes in December 2011, Freeman has grown the business from a fledgling, local company into a nationally distributed and celebrated emerging brand. Phin & Phebes Ice Cream can now be found in over thirty US states, and has been recognized as one of the fastest growing premium ice cream brands—a feat Freeman accomplished single-handedly, and for which she earned the nickname “The Closer” for her ability to close ice cream deals both big and small. Crista earned her BFA with Honors from the California College of the Arts in San Francisco and previous to Phin & Phebes worked in eCommerce and design.
A self-professed “geek,” when not out earning her nickname she enjoys reading, writing, and painting. She can also be found surfing off the shores of Rockaway Beach or running with her dog (and Phin & Phebes mascot) Fluffnut.
How did it feel to take the big leap into entrepreneurial waters?
How did you learn how to do this?
How do you build a board of advisors who can help during the fundraising process?
How do you decide how much money to ask for?
How do you take advantage of being a little fish in a big pond?
Should co-founders have different skill sets?
What advice would you give your past self?
What do you wish you had known before starting the fundraising process?
What is your guilty pleasure?
What is your insight and advice on how to raise capital?
Who do you look up to?
What is the next big project that you want to tackle?