Introducing the Pink Kisses App

Not every app creator can say they were inspired by a breakup — but actress Alison Chace can. Her playful new app, Pink Kisses, offers a way to take back your power — and have fun doing it. Pink Kisses, a flirty spin on an affirmations app, drops November 1.

Chace, who’s also an entrepreneur passionate about women’s empowerment, enjoyed endorphin hits from an affirmations app, and realized others might also benefit from daily positivity, but with a fanciful twist. She texted that guy she broke up with years ago, who knew app developer Ludo Collins. The result: Pink Kisses.

Instead of a positive saying, the app, featuring soft pink visuals, sends users one or two romantic messages every day, like “I woke up thinking about you” or “How do you manage to look so stunning every day?” Users name an imaginary lover to send them the texts and can pick a new name as often as they so desire.

Pink Kisses isn’t quite an AI partner, and isn’t quite an affirmations app — it lives somewhere between the two, in a fanciful home all its own. Chace, who encourages women to prioritize personal growth through social media and her website Pink Wisdom, sees the Pink Kisses app not only as a lighthearted novelty item, but also as a reminder that you are worthy of love, regardless of your current relationship status.

One of her tools for inspiring women to take their own power back is to ‘act as if’ — to live as if you already are who you want to be, or as if you already know you are all you need. She sees Pink Kisses as a way to live into that truth.

But it all depends on how users frame the experience. You might see a Pink Kiss light up your screen and remember you’re single — or you could view it as a hint to take care of yourself and nudge your mental chatter away from negativity, toward kindness.

Chace sees Pink Kisses as affirmations that she’s capable of love, and so are you. And in fact, she doesn’t view the messages as imaginary at all, but ultimately as messages you send yourself, offering yourself love and digital self-care.

A therapist who heard about the app said, “I love the concept of an affirmation or hit of dopamine app, which is different from an app used for finding and maintaining balance. I think it could be beneficial to someone going through a painful breakup — a reminder that you’re loved and lovable without the ex. There’s nothing more powerful than getting to the acceptance stage after a breakup and being grateful in the knowledge that you’re okay and whole on your own.”

Pink Kisses will be available on the Apple Store. It’s free for three days, and then $20 for a year.

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