The Career Expert

Innovator and business revolutionary Laurel Touby knows what it takes for a start-up to thrive.

Laurel Touby

Laurel Touby founded MediaBistro, a website that revolutionized the way people in the media industry do business, connect and communicate. During her time as CEO, she pulled the company through two recessions, pivoted, managed growth with minimal resources and developed audience via guerrilla and social marketing (before that term existed). Users subscribe to MediaBistro’s many services, which include online education, employment classifieds, conferences (offline), events (offline), forums, and industry-specific blogs, such as the popular TVNewser. Following the sale of the company for $23 mm to Jupitermedia, Laurel remained with the company through June, 2011.

Laurel began investing in seed-stage startups, including: AdYapper, Appboy, Apploi, Buddie, Clef, CreativeWorx, Fashion GPS, Learn Immersive and Pivit. She is an LP in Lowercase Ventures (with holdings in Twitter, Uber, etc.) and in Pershing Square, among others. Laurel is active as a public speaker and hosted “Secrets of Successful Startups“ on CBS Interactive. Past episodes of the show can be found here:

An inveterate connector, Laurel touches the entrepreneurial community in various ways, including via her monthly co-hosted Cereal Entrepreneurs breakfast, Flatiron Angel meetings and Startup Digital Dinners. She lives in a loft in Silicon Alley and is married to Inc. Magazine Executive Editor Jon Fine.


Teaser Trailer
What is your advice on dating?
How do you feel about having a woman on the $20?
Do you have anyone you can set me up with?

Laurel’s Videos:
Do you prefer being an entrepreneur or an investor?
How do you save time during the fundraising process?
What are the biggest problems you see with entrepreneurs and the companies they start?
What are the signals you look for when meeting with an entrepreneur?
What are the two main components you need before raising money?
What do you consider your big break?
What have you learned about being an investor?
What other startups are you excited about?
When did you know you wanted to be an entrepreneur?
Who is on your dream list to invite to a dinner party?
Who is your mentor?